GETTING
AWAY
A Sustaining Place
If there’s one thing that posh resorts do better
than anybody else, it’s one up on upgrades. And
sustainability is no exception. Organic produce
is so yesterday — try biodynamic. And just eco-friendly
is so passé.
As the self-proclaimed world’s first geogreen
resort, The Sheraton at Wild Horse Pass charged
its “GeoGreen Team” to consider not just the
environment. Geotourism looks at sustainability
from a five-fold perspective, measuring a properties
practices not only by their impact on the environment,
but pulling its culture, aesthetics, heritage and
the well-being of its residents into the equation.
On the old-fashioned greening front, their efforts
include recycling grease for biofuels, composting
at the equestrian center, trading in their courtesy
vehicles for hybrid models and trading out bottled
water for that sourced from the Gila River Indian
Community.
Beyond these, the Sheraton — located on the Gila
River Indian Community — was already positioned
among the culturally aware, showcasing Native American
artifacts amidst their luxury resort trappings.
However, through the geogreening process, they
have upped their heritage and cultural offerings
to include among other things, a Cultural Concierge,
Storytelling and Song Program and an arts and crafts
initiative.
The Sheraton offers up an interesting challenge
to tourism properties. Through their model, Sheraton
visitors — even those disinclined to leave the
resort premises — still receive a taste of their
destination’s geographic character. It’s just experienced
in air conditioning … with perhaps a massage thrown
in. 602-221-0100, wildhorsepassresort.com