Senior Database Marketing Analyst

AAA-Arizona/ACA Partner Clubs is looking for an experienced Database Marketing Analyst to support a variety of internal business lines (i.e.; Membership, Insurance, Travel, etc.), Qualified candidates will be very comfortable with statistics and analysis and have direct experience using statistical analysis tools in support of marketing campaigns and ongoing strategic initiatives.  Experience with penetration/growth scenarios and data mining activities for multiple internal clients and an ability to remain flexible while managing multiple projects will be key. A strong candidate must have a history of developing, validating and utilizing predictive models to address unique business questions and should be comfortable communicating results back to non-analytical staff in order to drive business line success.

Responsibilities include:

• List generation and quantitative research utilizing re-branded SmartFocus interface (or a similar analytics interface)
• Working closely with business lines to develop and evolve their database marketing strategies
• Tracking, analyzing, and reporting on database marketing programs for performance and ROI.
• Designing and performing all phases of analysis projects including specifications design with the client, finding the proper data and checking it for accuracy, programming the data gathering and manipulation, applying the analysis method, then producing the final report or presentation and recommending net results
• Designing and developing ad-hoc reports and analysis to assist in ongoing business decision making
• Developing/validating/utilizing predictive models to support Marketing in decision making
• Hypothesis testing, opportunity assessment, and member profile development.
• Analyze and formulate findings and provide recommendations.
• Ongoing Communication to all internal clients as part of a service-based analytics department

REQUIRED EDUCATION, SKILLS AND EXPERIENCE:

• 5–10 years of clearly advancing skills development and proven success in the analysis of business data.
• BA/BS in Computer Science, Math, Business Information Systems, Statistics or related field, or equivalent experience with demonstrated proficiency.
• Experience in developing/validating/utilizing predictive models
• Advanced understanding of relational database technology (SQL Server, Oracle, MS Access) database marketing/data mining analytical applications, math, statistics, and MS Office applications.
• Strong communication skills, written and verbal.
• Strong data export, transformation and load (ETL) skills.
• Strong quantitative background.
• Marketing Services or support role experience a plus.

Must obtain AAA Arizona Membership Expert certification upon hire. Annual re-certification is required.